A Beauty Brand for Pure Moments
Suoui is a beauty brand that offers moments of calm in the middle of a busy life through its philosophy of Pure Moment.
In 2024, Suoui made its global debut in Paris with the successful launch of its first product — the Pure Moment Collagen Cica Hydrogel Mask, created in collaboration with renowned makeup artist Jindian Yang.
Suoui is committed to promoting both inner and outer well-being, embracing natural beauty, and encouraging sustainable living.
The brand continues to expand beyond skincare, opening new doors across diverse beauty categories.
The Story Behind Suoui
The name Suoui is inspired by the Korean phrase Hansuwi (한수위, meaning “a step above”) and Suwi (수위, the changing level of water).
Just like flowing water, Suoui explores the evolving nature of skin and beauty—delivering innovative solutions that adapt and flow.
Our vision is to continuously grow with your skin’s needs and set a new standard in beauty that’s both thoughtful and transformative.
Our slogan, “Your Pure Moments, Suoui”, captures the importance of pausing in the middle of your busy day to reconnect with your true self. We believe everyone deserves their own pure moment — a quiet, mindful experience of beauty that nurtures both skin and soul. With Suoui, even the smallest moments can become serene, beautiful, and truly yours.