The Beginning

  • Suoui is a brand that was inspired by the Korean word for '한수위, Hansuwi'. '한수위, Hansuwi' means that one thing is superior to the other. It symbolizes the outstanding skin care solution that we are pursuing. At the same time, '수위, Suwi' means the height of the water, reminiscent of the changes and flow of waves.

  • It symbolizes the ever-changing health and beauty of the skin, and it signifies the new changes and developments that Suoui's products bring. Also included is the word 'oui,' which means 'Yes' in French, which symbolizes the positive attitude of saying 'Yes' to oneself with a positive attitude of life.

Brand Slogan

“Your Pure Moments, Suoui"

Suoui's slogan speaks to the preciousness of the pure moments hidden in our daily lives.
Even amidst the hustle of the day-to-day, Suoui invites you to pause and reconnect with your truest self, making each moment more special.
With Suoui, every day is filled with moments of purity and beauty.

Pure Moment

Pure Moment is Suoui's core concept, allowing you to experience pure and peaceful moments through connection with nature. This is more than just skin care, it is a journey to find peace of mind and inner beauty even if only for a moment in your busy daily life. We hope that everyone will experience their own ‘Pure Moment’ and join us on our journey to pursue sustainable beauty.

Sustainable Beauty

Suoui is committed to creating products that are beneficial to both the environment and users. We use only pure and natural ingredients to provide a safe skincare experience.

#Vegan #CrueltyFree

Brand Concept

Experience Pure Moment with Suoui.

For a detailed look at the Suoui brand concept, click the button below.

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